Robert Neufeld


Robert Neufeld is a versatile communications designer with over
20 years of experience developing successful brand and digital

design programs for large and complex organizations. He has implemented global brand strategies and graphic design initiatives for Fortune 500 companies delivering solutions that drive organizational success.


Design is at the heart of every project he undertakes, and, while his work is rooted in the idea that great design produces great results, his expertise extends to research, strategy, and management.


He started his career as the brand manager for American Express moving to Shearson Lehman Brothers as Vice President of Graphic Design and Brand where he led the rebranding strategies for two critical mergers.


Visual Identity Programs

Logo Design

Brand Asset Development

Tag Line Application


Visual Identity Implementation

Corporate Identity Guidelines

Web-Based Identity Guidelines

Applications Design & Production

Packaging Design

Digital Design

Interface Design

Digital Guidelines

User Experience


As Corporate Identity Director for Pfizer Pharmaceuticals, he led a sweeping re-branding initiative including the development of a new logo, new brand strategy, architecture, and governance. He also implemented corporate and subsidiary Identity Guidelines to ensure consistent usage worldwide and oversaw the formation of an on-line Brand Center to further safeguard effective identity applications and significantly strengthen corporate image.


Robert holds a Master of Science in Communications Design from Pratt Institute in New York and was a teacher at the Parsons School of Design.

Research & Strategy

Purpose and Values

Brand Audits

Visual Landscape Research

Brand Architecture


Signature System Design


Environmental Graphics

Branded Environments

Vehicle Graphics

Retail Environments

Visual Identity Management

Brand Ambassadors
Employee Engagement

Visual Content Management

Brand Change Management

Printed Collateral Design



Stationery Systems

Annual Reports

Signage Systems

Facility Signage Design

Implementation Management

Signage Guidelines

Way Finding Systems

© 2020 Robert Neufeld